This brief was to re-design the corporate identity for Miss Selfridge. I thought the shop's identity was already successful but maybe needed just a tiny bit of development. We were asked to design a new logo and make a poster plus POS for it.
The new logo was kept in a handwritten style, and as I couldn't find a Type which I was completely happy with, I tweaked one in Illustrator to make it exactly how I wanted it.
I wanted the new identity to be Vintage style and very pretty and girly. Lace and pastel pinks were a big part in this brief, and I also focused on the festival theme as the time of year I made this was suitable for it.
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